13 Dec A step-by-step guide setting up your Working From Roam business
Let me take you through the actual process of a WFR start up. Without getting super techy I’d like to walk you through each step so you get a solid idea as to what’s coming.
I want to use a simple hypothetical example so you can put yourself in both the roamer’s and customer’s shoes and get some ideas along the way.
Also, I’m a fan of creating digital training or education products because they offer sensational value (if done correctly) and are super easy to deliver so that’s what I’ll be using in this example.
You’ll notice there are some expenses required. This is mostly software and there is no getting around the fact that you will invest to get a return.
Okay, let’s get started.
Step 1. Research
You’ve made the decision to start a WFR business and have considered a number of options.
In the past friends and colleagues have sort your advice when preparing career resumes.
In fact, you’ve helped a number of them through the entire process from how to apply to what to say at the interview and even what to wear.
You decide you’re going launch your WFR business using your resume building skills.
Step 2. Creating your main product
Okay, this is where the rubber hits the road. You’re going to build the actual deliverable product from scratch.
You’ve got options here. You can create a step-by-step pdf ‘how to’ manual that will take someone through the entire process of exactly how to upgrade their resume or you could build an online course using explainer videos (stay with me here) split up into a number of modules.
On your Mac, you open up Keynote (Or Power Point on your PC) and build a presentation that clearly explains what someone needs to do to create an awesome resume. You explain the important components of the resume and the type of specific information required in each section so the document has maximum effect.
You get into detail about things like font, font size, colors, images and even the right color and thickness of the paper a hard copy would be printed on.
With your Keynote presentation completed, all you need to do is take a screen video and record it.
You open up Camtasia, setup your screen settings and press record!
One of the reasons I really like using a video online course as a product is because you get the opportunity to use your voice and your personality.
Okay, you are probably going to hate the way you sound and there might be some awkward pauses but you know what… folks don’t care. They have bought your course and invested in YOU and the information you are offering.
This is an important point to make because the WFR merchant (you) and your customer have moved to a new level at this point. In buying your product they have agreed you are an expert and qualified to help them. Besides, they really want this job and will go to extraordinary lengths to get it.
You record your presentation in Camtasia then save the file to your desktop.
You open up iMovie on your mac or Windows Live Movie Maker on your PC and import the video you’ve just made from your desktop.
You add some titles and other things then save the updated file in a folder on your desktop.
You open up your new video and can’t believe how freakin’ awesome you are and how much you learned during this all-important stage in the process.
You now have way more enthusiasm and confidence to make the second video in the series. You decide to get into the interview itself and build another slide show explaining how you see the interview going and the important points you need to make. You haul out Camtasia and shoot that video as well. A little post production from your movie software and boom! You have videos 2 in the can!
You do two more.
Number 3 is about responding to job applications and what to say in your email and Number 4 is a summary on the best dress suggestions for your interview and how to impress your interviewer so you leave things on a high.
So what just happened here? You’ve just completed your online course!
By the way, there is no reason why you shouldn’t experiment with taking some video of yourself that can form part of a session or component.
The quality in my iPhone is awesome and while I often tripod mount my digital SLR camera, the iPhone produces a great quality video and easily downloads to my Mac for editing.
Keep in mind, you have positioned yourself as the authority so be sure to show and share something of yourself.
Step 3. Getting your course online
When it comes to hosting your course, you also have options, but you decide a product called Teachable is perfect for what you want to do. It’s easy to use and looks awesome.
You load your course into Teachable.
If you choose another online course hosting platform or even a basic WordPress site, you may need to store your videos on another ‘stand alone’ platform. I like a Libsyn.com for this because unlike Amazon.com’s similar hosting product S3, you are able to measure downloads.
Step 4. Setting up your payment gateway
Okay. This one is kind of important because there is no business without money!
For the longest time, there was just Paypal. Now there are options and technology is throwing up new choices all the time.
At the time of writing, a new payment platform called Stripe is gaining favor. Please check WorkingFromRoam.com for an update.
Many roamers choose to set up a merchant account with their bank that will act as the main business bank account. At this point in your development, it’s probably best to avoid the time investment of completing applications and ongoing fees until you gain some momentum.
Search online to source the best payment gateway options for you in your country.
Time out. (coaches corner and pep talk)
Let’s pause for a moment and take a look at what you’ve done up to this point.
So far you’ve made some important decisions and taken action. This is one of the most challenging tasks when setting up your WFR business because you are not seeing any sales or return on your investment.
You’re literally beavering away on something with no idea as to whether it will be successful or not.
Don’t worry. Soldier on. This is part of the process. The skills you learn will be invaluable regardless of what type of WFR business you end up doing.
So many WFR wannabes fade out at this point. If you’re serious about changing your career, your future or even if you just want to prove to yourself that it’s doable and you can do it, keep going.
As far as this example goes, building your online course will take time but once you’ve built it, there are no limitations on the number of times you can sell it.
And because it’s delivered digitally your only cost is the initial build and maintaining your course hosting platform like Teachable.
It’s the same for authors of digital books selling on Amazon’s kindle or Apple iTunes. Build something once, sell it as often as you want!! Massive!!
But there is still a lot to do. You need to build a list of potential customers and sell your course.
I like the sound of this course and I’m about to give you some cool ideas to help you build demand but let’s look at potential sales for a moment.
Let’s say our online course of 4 videos is broken up into 8 X 20 minute modules.
You’ve created a comprehensive and valuable information product that will help someone not only secure their next job but earn a potentially higher salary.
And because you’ll be articulating your point so well, they won’t be afraid to spend say $197 for the course and they’ll have access for a full year if they want.
So once you build momentum and you’re making a couple of sales each day (14 a week) that’s a total income of $2750 a week or almost $12,000 a month.
So there’s a little ‘bait’ to keep you interested and working towards your goal.
You never count the money while you’re sitting at the table as they say but there’s nothing wrong with a little mental blue sky thinking to keep you interested and motivated.